CR8 BRANDING PORTFOLIO
Here’s a small look into the work behind CR8 Branding Co. From brand strategy, creative direction and visual direction to styling, social media and overall brand development, each project reflects a different part of the creative process. Every idea is approached with intention, with the goal of helping each brand feel more connected, recognizable and true to the person, artist or business behind it.
Scarlip
Mockup
A comprehensive brand audit created for popular rapper ScarLip, exploring the core elements of her brand and identifying opportunities for stronger positioning, consistency, and growth.
What’s included in the audit:
• Brand identity and positioning
• Visual identity and overall aesthetic
• Creative direction
• Personal styling and image development
• Social media strategy
• Content direction
• Music launch strategy
• Promotional strategy
• Audience positioning
• Brand strengths and weaknesses
• Key brand pain points
• Areas of opportunity
• Brand consistency recommendations
• Overall brand development and expansion
Britomo
A comprehensive brand audit created for Britomo Quality Coffee, focused on strengthening the brand’s identity, visual presence, customer connection, and overall positioning. This presentation breaks down the current brand, identifies areas of opportunity, and provides strategic direction for creating a more cohesive and recognizable coffee brand.
What’s included in the audit:
• Brand identity and positioning
• Visual identity and creative direction
• Social media and content strategy
• Customer journey and brand experience
• Promotional and growth opportunities
• Key brand pain points and recommendations
Rebecca Brunner
Mockup
An in-depth brand audit created for pop-country artist Rebecca Brunner, designed to examine the foundation of her brand and uncover opportunities for stronger positioning, visual consistency, audience connection, and long-term growth. This presentation takes a closer look at how her music, image, storytelling, content, and creative direction can work together to build a more distinct and recognizable brand.
What’s included in the audit:
• Brand identity and positioning
• Visual identity and overall aesthetic
• Creative direction
• Styling and image development
• Artist story and messaging
• Audience positioning
• Social media strategy
• Content direction
• Music launch strategy
• Promotional opportunities
• Brand strengths and weaknesses
• Key pain points and areas for growth
Hannah Everhart
Mockup
A strategic brand audit created for R&B soul artist Hannah Everhart, focused on refining her identity, strengthening her visual presence, and creating a clearer connection between her music, image, and audience. This presentation explores the elements that shape her overall brand and provides direction for building a more intentional, cohesive, and recognizable presence.
What’s included in the audit:
• Brand identity and positioning
• Visual identity and aesthetic direction
• Creative direction
• Styling and image development
• Artist story and messaging
• Audience positioning
• Social media strategy
• Content direction
• Music release and launch strategy
• Promotional opportunities
• Brand strengths and weaknesses
• Key pain points and growth opportunities
Viniq Beauty Co.
A detailed brand audit created for Viniq Beauty Co., a beauty supply store and hair brand, focused on strengthening its visual identity, customer experience, and overall market presence. This presentation examines how the brand can create a more cohesive look, stronger messaging, and a more recognizable presence across its storefront, website, social media, and branded products.
What’s included in the audit:
• Brand identity and positioning
• Visual identity and creative direction
• Social media and content strategy
• Website and customer experience
• In-store branding and visual presentation
• Product and hair brand positioning
• Promotional opportunities
• Target audience and community connection
• Brand consistency across platforms
• Key pain points and growth opportunities
Viniq Beauty Co.
Social Media Strategy
A focused social media strategy presentation created for Viniq Beauty Co., designed to strengthen the brand’s online presence, improve content consistency, and create a clearer connection with its target audience. This strategy outlines how Viniq Beauty can use social media more intentionally to increase visibility, build community, and support long-term brand growth.
What’s included in the presentation:
• Social media brand direction
• Content pillars and content ideas
• Visual feed and aesthetic direction
• Audience engagement strategy
• Promotional content planning
• Posting consistency and platform presence
• Community-building opportunities
• Key social media pain points
• Growth-focused recommendations
Monarch Mastery Massage & Movement
A strategic brand audit created Monarch Mastery Massage & Movement, focused on strengthening the brand’s identity, business direction, visual presence, client experience, and overall positioning within the wellness space. This presentation explores how the brand can create a more intentional and recognizable presence while building a stronger foundation for growth.
What’s included in the audit:
• Brand identity and positioning
• Business direction and growth opportunities
• Creative direction
• Visual identity and brand aesthetic
• Brand messaging and tone
• Service positioning and presentation
• Client experience
• Social media and content strategy
• Target audience connection
• Key brand pain points and recommendationS
M.M.M
Social Media Strategy
A social media strategy proposal created for Monarch Mastery Massage & Movement, focused on developing a stronger, more cohesive Instagram presence. This presentation provides creative and visual direction designed to make the brand feel more intentional, recognizable, and aligned with its massage, movement, wellness, and athletic focus.
What’s included:
• Creative and visual direction
• Instagram grid direction
• Highlight design and organization
• Content presentation and overall Instagram direction
Airionna Lynch
Mockup
A strategic brand audit created for influencer Airionna Lynch, focused on strengthening her personal brand, business direction, and overall social media presence. This presentation explores how her image, content, styling, and creative direction can work together to create a more intentional, recognizable, and growth-focused brand.
What’s included in the audit:
• Personal brand identity and positioning
• Social media strategy and business direction
• Creative direction and visual identity
• Styling and image development
• Content direction and platform presence
• Audience connection and brand growth opportunities
Dee Smith
A brand strategy proposal created for influencer and YouTuber DeeSmith, focused on expanding his content direction, strengthening his creative identity, and developing more structured concepts for his platform. This presentation explores new ways to build recognizable content, create stronger recurring formats, and give his overall brand a clearer entertainment direction.
What’s included in the proposal:
• Content direction and strategy
• Creative direction
• Recurring show and segment concepts
• YouTube content development
• Social media content ideas
• Brand presentation and visual direction
• Audience engagement opportunities
• Long-term content growth direction